Profitability primarily indicates to what extent a company is able to produce and sell its goods in the market place for a profit. Broadly, it is a reflection of how well a company renders a product and\/or service and to what degree it is able to generate sales. The EBITDA margin in this analysis is used as an indicator of profitability. The EBITDA Margin of Serbia\u2019s economy stood at a solid 8% in 2013 \u2013 eight cents of EBITDA was generated per euro of sales. Average firms were not able to track the economy\u2019s trends dictated by larger profitable firms, due to lack of possibility of becoming more competitive, in terms of production costs, market power, visibility and other key competitiveness factors which create gaps between small and large businesses.<\/p>\n
Grafikon ispod pru\u017ea detaljan uvid u profitabilnost industrija u privredi Srbije. On prikazuje rasprostranjenost industrija prema profitabilnosti njihovih prose\u010dnih firmi i profitabilnosti industrije kao celine. Profitabilnost ogromne ve\u0107ine industrija u privredi Srbije odre\u0111ena je zaradnom snagom jedne ili nekoliko velikih firmi unutar tih industrija. Najprofitabilnije industrije u privredi Srbije su one koje su najefikasnije i najdelotvornije proizvodile i prodavale svoje proizvode na tr\u017ei\u0161tu i time sistematski postizale izvanredne stope osnovne profitabilnosti. One se nalaze u potkvadrantu I (iznad horizontalne zelene linije i desno od vertikalne crvene linije) i pokazuju mar\u017ee profita koje su iznad obe prose\u010dne vrednosti za privredu. Pored toga, ove industrije imaju najve\u0107i potencijal da podstaknu privredni rast kroz kontinuiranu i pove\u0107anu aktivnost.<\/p>\n
Grafikon \u2013 Profitabilnost industrija (2009-2013)<\/p>\n