Profitability primarily indicates to what extent a company is able to produce and sell its goods in the market place for a profit. Broadly, it is a reflection of how well a company renders a product and/or service and to what degree it is able to generate sales. The EBITDA margin in this analysis is used as an indicator of profitability. The EBITDA Margin of Serbia’s economy stood at a solid 8% in 2013 – eight cents of EBITDA was generated per euro of sales. Average firms were not able to track the economy’s trends dictated by larger profitable firms, due to lack of possibility of becoming more competitive, in terms of production costs, market power, visibility and other key competitiveness factors which create gaps between small and large businesses.
The graph below provides an in-depth look into the profitability of industries in Serbia’s economy. It depicts the dispersion of industries according to the profitability of their average firms and the profitability of industry as a whole. The profitability of a vast majority of industries in Serbia’s economy was determined by the earning power of one or few large firms within those industries. The most profitable industries in Serbia’s economy are those that have most effectively and efficiently produced and sold their goods in the market place and thereby systematically achieved remarkable core profitability rates. They are located in sub-quadrant I (above the horizontal green line and to the right of the vertical red line) and exhibit profit margins that are above both averages for the economy. In addition, these industries have the greatest potential to spur economic growth through continued and increased activity.
Graph – Profitability of industries (2009-2013)
Profitabilnost prvenstveno označava meru u kojoj je jedna kompanija u stanju da proizvede svoje proizvode, proda ih na tržištu i tako ostvari profit. Najšire posmatrano, ona odražava uspešnost jedne firme u proizvodnji proizvoda odnosno pružanju usluge i njenu sposobnost da ostvari prodaju. EBITDA margina u ovoj analizi koristi se kao indikator profitabilnosti. EBITDA margina srpske privrede iznosila je 2013. godine pristojnih 8% – na svaki evro vrednosti prodaje dolazilo je još po osam centi EBITDA. Prosečne firme nisu bile u mogućnosti da prate trendove privrede koje su diktirale veće profitabilne kompanije jer nisu mogle da povećaju svoju konkurentnost u pogledu troškova proizvodnje, pozicije na tržištu, vidljivosti i drugih ključnih faktora konkurentnosti koji stvaraju jaz između malih i velikih firmi.
Grafik ispod nam pokazuje detaljan pregled profitabilnosti sektora koji čine privredu Srbije. Predstavljena je raspodela sektora prema profitabilnosti prosečnih firmi koje posluju u njima i profitabilnosti sektora. Profitabilnost ogromne većine sektora srpske privrede bila je određena mogućnošću jedne ili manjeg broja velikih firmi u tim sektorima da ostvare profit. Najprofitabilniji sektori u privredi Srbije su oni koji najefikasnije i najdelotvornije proizvode i prodaju svoju robu na tržištu i time sistematski ostvarili izvanredne stope profitabilnosti svojih osnovnih delatnosti. Ti sektori su grupisani u potkvadrantu I (iznad horizontalne zelene linije i desno od vertikalne crvene linije) i ostvaruju profitne margine iznad oba proseka privrede. Ti sektori su najprofitabilniji, a samim tim i najpogodniji za razvoj preduzeća. Uz to, ti sektori imaju najveći potencijal za pokretanje privrednog razvoja kroz nastavak poslovanja i povećanje njegovog obima.
Grafik – Profitabilnost sektora (2009-2013)
