Uncovering firm-level factors that determine the performance of Serbian SMEs– Survey of 1.000 firms in Serbia’s economy

Partner: U.S. Agency for International Development (USAID)

Year: 2014

Objective of the assignment was to conduct the survey of the company in order to identify the key factors underlying the performance of enterprises in Serbia. The research covered ten general topic areas of private sector operations in attempt to broadly identify and assess what was the motive for firms’ establishment, what firms do, how they are structured and run, what is their corporate governance, whom they interact with and how they form their expectations are for the future. The survey covered 1,062 face-to-face structured interviews, prepared by CEVES and executed by IPSOS Strategic Marketing.

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